Since 2009, the mission of U.S. LawShield has been to preserve American freedom by:
educating their 700,000+ members in self-defense law
empowering them to handle critical, life-threatening situations with confidence
protecting them from potential injustices in the legal system after acts of self-defense
challenging the status quo regarding the affordability of legal defense
Their higher purpose is to create a united community of responsible individuals, who believe in liberty and the inalienable right of self-defense.
I creatively led advertising, design and video projects in both traditional and digital media with strategically-persuasive, targeted consumer messaging. I designed, developed, and directed advertising and marketing concepts, collateral, exhibitions, social media-digital assets, corporate ID, and video. My teams’ projects consisted of working within the brand’s standard goals and objectives and challenging embedded institutional ideas, thereby helping drive real-world innovation and change.
