Chris Hornsby in the Grand Teton National Park.

Chris Hornsby

What brought you into the creative field?

From an early age I was encouraged to be creative and work with my hands. My mother was an artist and I have many relatives who are extremely creative. Because of this, I chose to pursue a career in graphic design. It was at the University of Georgia and subsequent positions that I began to learn how to attack complex branding/advertising challenges, devise creative plans, and then implement these plans into successful solutions.

What gets you out of bed in the morning?

I’m passionate and purposeful about what I do. I believe in the power of branding and desire to take calculated risks to achieve break-through results. I go beyond practiced processes. I thrive on healthy debate and look for collaborative relationships. With the knowledge that branding makes a difference in people’s lives, I focus on delivering impactful results by leveraging innovative techniques and approaches that drive measurable returns. My philosophy is that creativity plus the ability-to-implement go hand in hand. Successful results must have both disciplines working in tandem with one another.

15+ years experience with
more than 140 creative
awards to show for it.
What kind of person are you?

Well, that’s a very complicated question, but I’ll try to answer it the best I can. I’m an enthusiastic, creative/strategic leader. I take complex marketing challenges and turn them into successful solutions. I’m a husband, father, brother, son, and friend. I’m a perfectionist, so I can be a little demanding when it comes to quality and meeting predetermined goals. I believe in and employ the “Golden Rule.” I weight-train 3 days a week. I love to travel. Most of all, I try to never take myself too seriously.

What’s your favorite dinner and a movie?

I enjoy so many types of food from a great American hamburger and fries to Chinese, French, and Soul. However, I’d say my favorite dinner would be a huge plate of beef nachos…and if you throw in a visit to Cozumel, MX…it’d be perfect!

Focused on communicating
effective brand building messages
to diverse audiences

As for the movie, it’s a toss-up between Aliens and Braveheart. Both have determined and victorious heroes in seriously compromising and dangerous situations. Both are powerful underdog stories. Both are thrilling and inspiring.

What’s your favorite book?

Anything written by Malcolm Gladwell, the author of David and Goliath, Blink, Outliers, and others. I love his brilliant perspective and his unique observations. It’s so obvious he is passionate about his craft. Such interesting reading.

  • Technical expert
  • Keen team player/leader
  • Diverse industry knowledge
  • Ad/Design Agency background
Gotta hobby?

Yes. I love to paint, build sculpture, and exhibit my work throughout the US. My first exhibition was in New York and since then I’ve been fortunate enough to be shown at Brown University, RI, Mary­land, Virginia, Tennessee, and Georgia. For me, it’s a labor of love.

Summary of professional experience

Highly effective, hands-on, award-winning advertising/marketing executive with more than 25 years of experience specializing in creative concept development. Possess a keen advertising acumen in all media platforms with proven ability to multi-task in dynamic environments for increased sales and brand awareness.

  • + Nationally recognized for creative excellence by the American Advertising Federation.
  • + More than 140 creative awards
  • + Published 4 times in 3 international design annuals.
  • + American Advertising Federation’s Hall of Fame inductee
  • + Successfully lead Hornsby Brand Design
  • + Creative work has appeared in museums and special exhibitions
  • + Conceptualizing creative solutions
  • + Leading and inspiring teams toward strategic goals and objectives
  • + A profound knowledge of diverse industries: From B2B and consumer products, to entertainment, financial, and mass transit
  • + A technical expert in print and digital design, marketing, and video
  • + Keen ability to lead design teams
Key Skill Set

+ Graphic design + Art direction + Copywriting
+ Event planning & management + Motion


University of Georgia BFA, Graphic Design

Professional experience
U.S. LawShield, Houston, TX / Art Director (Remote)
8/21 – 8/23 / A Self-Defense Insurance Company

Creatively lead advertising and design projects in both traditional and digital media, with strategically persuasive, targeted consumer messaging. Design, develop, and direct advertising and marketing concepts, collateral, exhibitions, social media-digital assets, and corporate ID. Work within brand standard goals and objectives in addition to challenging embedded institutional ideas, thereby helping drive real-world innovation and change.

Hornsby Brand Design LLC, Knoxville, TN / President
7/03 – Present / Branding Design Firm

Focus effective corporate communications by mixing the magic of creativity with the logic of business strategy. Develop, execute, and manage integrated advertising campaigns, strategic direction, positioning, performance analytics, website design/development, corporate identity, video, packaging, and international exhibit and event design. Partner with stakeholders to obtain maximum return on allocated budgets. Organize, manage, and inspire collaborative teams. Handle daily client interaction and proactively resolve issues in a timely manner. Developed firm’s initial pitch offerings and brand story based on qualitative market analysis, which directly led to winning multi-year contracts. Clients: Jewelry Television, Brunswick Boat Group, State Roads and Tollways Authority (GA), Arkis Biosciences, and Scripps Networks, and more.

Strong man

100’s of award-winning projects in brand development & strategy campaigns, advertising & marketing, logo & identity packages, cinematography & film, website design, radio & television advertising, graphic design, musical jingles, special public relations events, mixed media campaigns, illustration, photography, environmental graphics, interactive media, exhibitions, packaging, & video.

National Addy Award

American Advertising Federation’s
Hall of Fame

Eight District Addy Awards

The Addy’s Special Judges’ Award

92 Regional Addy Awards

Best Cartographic Award

APTA Grand AdWheel

Four APTA Gold AdWheels

International Faith-Based Design Annual

PR Society’s Regional Award

PRINT Magazine’s Design Annual

PRINT Magazine’s Design Annual

HOW Magazine’s Design Annual

Summit Award for Creative Excellence


William Andrews Architects • FinishPoint • Southern Walker Landscape Design


Brunswick Boat Group • Master Craft Boats • Boston Whaler • Bryant Boats • Numarine International • Island Packet Yachts


Corrugated Roll Corporation • TechCoat • Thermocopy • Landair

Educational Institutions

New Horizons Computer Learning Centers • Webb School of Knoxville/Camp Webb • Tennessee State PTA • AZ State PTA

Energy & Technology

Northrup-Grunman • Remotec-Andros • Radian


Team Staffing (nursing employment) • Best Nursing Service • UT Medical Center • Arkis Biosciences • Cintilight LLC

Hospitality/Restaurants • Anderson County Tourism-TN • Riverside Tavern • Parkside Tavern • Lakeside Tavern • Westside Tavern • Bullfish Grill • Subway • Del Moro’s • Cotton-Eyed Joe’s

Insurance/Financial Planning

U.S. LawShields • Asset Planning Corporation • Providence Advisors • Burkhart & Company, P.C.


Egerton, McAfee, Armistead & Davis, P.C. • Gentry, Tipton, Kizer, & McLemore, P.C.


Crescent Socks Corporation • Peavey Electronics • Phillips-Magnavox • Willocks Brothers

Municipal/County/State Governments

City of Knoxville-TN • Anderson County Government-TN • Memphis MPO (Metropolitan Planning Organization)-TN • Knox County MPC (Metropolitan Planning Commission)-TN


American Cancer Society • Epileptic Foundation of East TN • Emerald Youth Foundation-TN • Cornerstone Church of Knoxville-TN • Crossroads Church of Newnan-GA • Impact Ministries-GA • Living Faith Church-WV • Mercy Hill Church-ID • Sovereign Grace Church of Atlanta-GA • Sovereign Grace Church of Maryland-MD • The Growth Source-TN • Volunteers for Christ-TN • Homes of Love-TN

Retail & Products

English Mountain Spring Water • Coal’d Water Distilling Corporation • Zoomerz Convenience Stores • Jewelry Television • HeatShields

Theater/Entertainment Groups/Arts

Regal Entertainment Group • Regal Cinemas • Giant Records • Scripps Networks • Hornsby Gallery


SRTA-State Road and Tollway Authority, Atlanta, GA • Knoxville Area Transit  (KAT) • Chattanooga Area Regional Transit (CARTA) • Gwinnett County Transit-GA • Cobb Community Transit-GA (CCT) • Smart Trips-TN • TDOT • Bristol Transit System • Clarksville Area Transit • Franklin Transit Authority • City of Gatlinburg • Jackson Transit Authority • Johnson City Transit System • Kingsport Area Transit System • Memphis Area Transit Authority • Metropolitan Transit Authority (Nashville) • Oak Ridge Transit System • Pigeon Forge Fun Time Trolley • ETHRA • NET Trans • RTA (Nashville) • Mid-Cumberland HRA • Northwest TN HRA • South Central TN Transit • Southeast TN HRA • Southwest HRA Transit • Upper Cumberland Area Regional Transit System • Riverside Transit Agency (RTA-California)

Wanna Connect?