I have an arsenal of creative and strategic solutions that are specifically geared toward jumping over the competition. I help get the client laser-focused and position their master plan toward specific strategic brand objectives. My significant experience and skill allow me to provide a unique approach for all of my clients’ projects based on three driving principles:
Research – Gather the most relevant information and best practices
Evaluate – Interpret and create strategic meaning
Plan – Develop and recommend implementation
My straightforward methodology provides direction and serves as a basis for the development of marketing plans. I evaluate my clients’ Strengths and Weaknesses in addition to favorable business Opportunities and Threats (SWOT). Once this is completed, I determine whether the information indicates something that will assist my clients in accomplishing their objectives or if it indicates an obstacle that must be overcome or minimized to achieve the desired results.
Bottom-line? I develop impactful plans by collecting meaningful and relevant data, providing leadership and direction, and developing strategies that engage worldwide participation. My solutions incorporate a clear sense of purpose, timeframe, an implementation budget, and a means for measuring the initiative’s progress. I am to give brands traction in the marketplace.