When this high-end residential architectural firm commissioned me for their rebrand, I delivered their brand message with straight-edged accuracy. For the logo I used a tool of the trade (an architectural triangle) to create the “A” for Andrews and made it the icon for repeating patterns for the stationery, which I embossed and printed on specialty paper. I continued this “clean look and feel” through-out all other marketing materials including both print and digital.
Hornsby Brand Design’s ongoing self-branding efforts included my latest Christmas card and a Lemon Box direct mail piece that successfully cut through the clutter of other direct mail.
Our goal was to position KAT as a young, vibrant source for affordable, alternative transportation in Knoxville, TN, increase ridership among choice-riders, and enhance positive feelings. I did this by making their brand edgy, modern, sophisticated and fun.
Transdev commissioned Hornsby Brand Design to redesign all 25 SRTA Xpress route guides, the accompanying maps, and 5 POP kiosk posters for the State Road and Tollway Authority.
Island Packet Yachts (IPY), headquartered in Largo, FL, with more than 40 years of continuous development and design expertise commissioned Hornsby Brand Design to build a comprehensive website brand and update the existing IPY logo.
Anderson County Tourism Council chose Hornsby Brand Design to develop an aggressive and comprehensive branding initiative along with a full-scale, strategic marketing plan.
The Brunswick Boat Group (BBG), headquartered in Knoxville, TN, is the largest maker of recreational boats in the world. BBG manages the Brunswick Corporation’s extensive 45-boat brands. Hornsby Brand Design was commissioned to focus on three of their brands by creating content copywriting for their websites.
When APC commissioned Hornsby Brand Design, they were in desperate need of a complete brand overhaul. I implemented a complete and comprehensive spectrum of branding services that included a new corporate identity, a design audit, client and customer surveys, marketing plan, photography, collateral, print and e-newsletters, website development and management, advertising, direct mail, specialty cards, marketing, PR, copywriting, indoor and outdoor signage, and special events creation and coordination.