Christmas Card Implementing a tongue-in-cheek approach, I captured the trending “ugly sweater” movement and coupled it with a James Dean spin. This unique “Rebel without a Claus” was part of my Christmas tidings sent to clients and friends.
The Lemon Box I created this unique packaging idea in order to cut through the clutter of ho-hum direct mail with a first contact piece that was specifically designed to speak to and inspire a very targeted prospect. My lemon box idea was based on the old cliché of turning lemons into lemonade by suggesting I can take a potentially challenging market situation and turn it into something sweet and profitable for all involved. The actual packaging included an old rustic box, three real lemons, a personal letter printed on hand-painted tea paper, and authentic pine-wood shavings to ensure its safe arrival. Then lastly, all the contents were sealed with a custom label that included the clients’ specialty and logo.